Common Web Design Mistakes

And How You Can Avoid Them

Poor Layout

The worst mistake a business can make with their website is having a poor layout. It’s important to understand how the eye is drawn over the page and respect what is happening to the reader’s attention span. Making small changes will keep your readers engaged and carrying through your website.

Not Mobile-Friendly

Most people today use their mobile phones to search the web. In fact, 57% of mobile traffic comes from mobile devices, according to Search Engine Land. So, if your website doesn’t look good on mobile phones, users will most likely leave it and look for another business with a mobile-friendly website.

Low Page Speed

According to a Google analysis of 11 million landing pages, slow loading speeds make people leave a page faster. It correlates to high bounce rates on many websites, which isn’t a surprise because people are impatient.

Too Fancy

One of the most common mistakes I see businesses make is trying to make their website too fancy. It’s really tempting to make your website visually stunning and fill it with cool and unique features that will make it stand out; however, it does so at the cost of performance. The more loaded your website is with features and designs, the longer it will take to load.

Bad Internet Security

The most common mistake smaller businesses are making in recent times is not to set-up or transfer to a https:// link instead of the more traditional http://. Consumers are becoming savvy, and understanding a lot more about internet security and so are more quickly refusing to risk visiting a site that is not putting security of the consumer at the forefront of what they are doing.

Too Much Going On

The biggest mistake that businesses make with their website is having too much going on. They include lots of text, heavy animations, and tons of ads and pop-ups which is off-putting. When it comes to designing a user-friendly site, remember that less is more. You need to portray relevant business info right away on your website.

Important to know!

These days having a website that captures a user’s attention and converts them into a loyal customer isn’t an option, it’s a necessity. A poorly designed site can cause your business to lose customers and ultimately money, and unfortunately, bad web design is more common than you might expect.

For many small business owners, the thought of hiring a professional web design company seems out of reach or overly expensive, leading them to consider DIY options or cheap, lower-quality alternatives. For many enterprise companies, their own ideas about what constitutes a good website might get in the way of their success.

Making mistakes on your website can have lasting impacts on the long-term health of your business. We asked our community of business owners, web design professionals, and user experience (UX) experts to share the most common problems that they see on business websites today and they delivered!

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